A media kit is a vital press relations tool. Although it can be used to aid a special event or promotional activity, it's most helpful in strategically positioning an organization or product. On an internet site, the "press room" may be the on-line exact carbon copy of the original press kit.
More expansive and educational than a press release, a press kit/room includes a variety of supporting materials from fact sheets to photographs. Their purpose is to supply a media connection with a plentiful supply of current and archived information that stories can be created.
Traditional press kits are usually presented in a custom binder or portfolio with the name, address, phone number and logo of the organization on the cover. On-line press rooms often contains links to pages which are often reached from other aspects of the site. With respect to the industry, most companies use a combination of the 2 to meet up the wants of the press.
It's very important to regularly update press kits.
A media kit can include any or all the following items: 痞客邦部落客洗人氣推薦forestracker人氣森林
o "Press releases" are the most common press communication tool. In a press kit, only current releases ought to be included. On-line you've the true luxury of providing a press release archive to assist reporters in developing stories.
o "Backgrounders" might take many different forms and will typically support your position, mission, goals, history and/or track record. Research or article abstracts and fact sheets are two common backgrounder styles.
o A "Fact sheet" provides an "at a glance" bulleted breakdown of the organization. It is a bullet listing of the organization's activity, key employees, services or products, etc.
o A "Calendar of Events" is self-explanatory.
o "Bio's" of significant leaders or key players within the organization or, if it's an event, the celebrity attraction.
o A "Reviewer's Guide" is essential, especially if you will have your product a part of a round-up with competitive products. It can cover your products strengths and weaknesses against the competition's in a factual manner. Or it can just cover your company's technical points.
o Photos can accurately present the impact of one's programs and services. Cause them to become interesting, pertinent, and personal. Avoid boring "check passing" events. In a conventional press kit, black and whites can be used in a 3 by 5 or 5 by 7 inch format. Color photos are best provided in a transparency or slide format. For website use, photos should be manufactured available in quickly downloadable compressed .gif, .tiff or .jpeg files.
o Position statements are helpful, particularly if your organization has a political direction.
o A "Quote Sheet" provides five or six significant quotes which are approved for media use. It allows the reporter to flesh out a tale without having to interview lots of people.
o "Brochures and newsletters" supply a reporter with "another look" at your organization. It is typical to incorporate more than one issues of one's corporate newsletter in a press kit.
o It is helpful to include examples of previously published articles ("clips") organization or programs to supply credibility and demonstrate the news-worthiness of one's organization's activities. Having an on-line press room, you can provide links to the media's own press page or supply a copy of this article on your own site. If you chose to accomplish the latter, you MUST receive permission to reprint the article. Facebook買讚買人氣，買youtube觀看次數點閱點擊率
o Media should always be provided with a straightforward means with which to get hold of you. Ensure that you include a telephone number where they could contact you after business hours.
o Annual reports provide valuable background information.
Remember, the goal of a press kit would be to let the surface world into the inner workings of one's organization. Paint a picture. Tell your story. And take action all with your audience's listening in mind. Speak for their listening. Do they wish to see your experience? Are they more interested in finding out your credentials? Or how well known you're in your community? If you are clear about what your audience really wants to see from you, you are able to mix and match the aforementioned ingredients for maximum media coverage.